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/ SELECTED WORK · 03

flow form

A luxury showcase concept for metal wall sculptures that glow.

DARK · SCULPTURAL · GLOWINGDESIGN CONCEPT
The flow form concept: a dark luxury interface where a glowing metal wall sculpture lights a bedroom scene, with an ambient light toggle in the navigation.
/ THE IDEA

The product is light, so the site is a dark room. The sculptures are the only light source on the page, and one switch lets you turn them off.

The brief

A metal-craft studio wanted to sell bespoke, LED-backlit wall sculptures to people who buy art, not wall decor. Product photos on a white page would have flattened the magic. The concept had to make a browser feel like a dim living room where the piece is already on the wall, already glowing.

What we made

01

The room is dark on purpose

A near-black, gallery-dark canvas lets the sculptures do all the lighting. Every glow on the page comes from the work itself.

02

The light switch

One toggle flips the whole site between lights off and ambient on, dimming every glow, exactly what the sculpture does in your home. The interaction is the sales pitch.

03

Quiet luxury type

A slender display face and a lowercase wordmark keep the voice at a whisper, so the glowing metal always speaks first.

04

Pieces that turn to the light

Gallery cards tilt gently under the cursor, and every piece has a day and a night view, so you can see it living with you before you commission it.

A closer look

The flow form home page with ambient light on: a dark hero where a backlit metal wall sculpture glows warm over a bed.
The home screen is a dark room with the piece lit from within. Every glow on the page comes from the work itself.
The flow form home page with ambient light off: the same hero dimmed, the sculpture reading as raw metal.
One switch flips the whole site from ambient on to lights off, exactly what the sculpture does in your home.
The flow form gallery: a dark grid of metal wall sculptures with silhouette-family filters for botanical, geometric, and skyline.
The gallery sorts by silhouette family, so browsing feels like choosing a mood, not scanning a product grid.
A flow form piece page, Ridgeline No.7: a large product image beside material specs and a commission button.
Each piece gets its own room: material, light temperature, sizes, and a made-to-order commission, never add-to-cart.
The flow form studio page: an ornate backlit mandala sculpture beside the studio story and process steps.
The studio page keeps the voice at a whisper, so the glowing metal always speaks first.
The flow form materials page: a flatlay of five brushed and blackened metal finishes.
A materials guide treats warm and cool light as part of the design, not a spec sheet.

The colours

The real palette, straight from the build. Every screen mixes only these.

Dark room
#0E1014
Charcoal
#1C2028
Amber glow
#FFB25E
Warm ember
#FF7847
Brass
#B08D57
Bone
#EDE9E1

The small things

  • Silhouette families (botanical, geometric, skyline) instead of a raw product grid, so browsing feels like choosing a mood
  • A light-temperature guide that treats warm and cool light as part of the design, not a spec sheet
  • Commission and enquiry flows written for considered, made-to-order buying, not add-to-cart
  • Responsive, keyboard-friendly, and calm under reduced motion, even as a concept
/ WHERE IT LANDED

flow form is a working concept built for a client review: every screen, glow, and interaction is real and clickable. It shows how far a brand can go before a single sheet of metal is cut.

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